The important realization that the youths are the biggest customers for this company forms the foundation of the strategic plan for this company. This is perhaps because of the fact that most youths would want to make some events in their lives memorable by storing pictures of the events. The purchase trends of both the multi-featured and entry-level cameras indicate that the products have a wide market amongst the youth. It, however, demands for a more target-instigated approach that is both innovative and comprehensive. This is a situation that calls for unequivocal strategic planning that is very different to a linear, bureaucratic process. The company’s data, as indicated in the financial, marketing, production and planning information, are proof that it exists in times of great uncertainty. Also included in the paper are addendum pages meant to provide vivid company data that represent company progress in terms of profits, growth, return on investment and many others. The paper contains subtopics that will further explain the significance of the applied strategy principles in decision making and duty execution. This paper is meant to give a comprehensive discussion on ways in which the Glo-bus team made good use of the strategy principles to facilitate organizational growth exhibited by the company.
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